Essential Exteriors Building Concepts2025Roofing & exteriorsGrand Rapids, Michigan
Exterior work that has to survive a Michigan winter.
essentialexteriorsmi.com ↗First lead through the contact form within two weeks of launch. It became a roofing and siding job with over $6,000 in roofing materials alone.
About
Essential Exteriors Building Concepts is a family roofing and siding company working across Grand Rapids and West Michigan. Roofing, siding, storm damage, gutters and windows. Before this they had no website at all.
Context
They wanted to look legitimate against the bigger roofing companies they compete with, and to do it by showing proof rather than explaining. The site is built on jobsite photography the crew shot themselves, with a page for each service and each area they cover, and the contact form as the primary action.
Outcome
- 154 people in the first four weeks, from no previous web presence.
- Service pages are found on their own: storm damage, siding, and each area they cover.
Everything the big companies do
Roofing 
Siding 
Storm damage 
Gutters 
Windows 
Commercial
“No stock, no gloss, no drone shots of somebody else’s roof.”